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Eredivisie to launch own pay channel
Sunday 27 July 2008
The Dutch football league is launching
it's Eredivisie Live service on cable, digital terrestrial
and IPTV networks on the first day of the new season,
29 August.
A joint venture between Eredivisie
CV, the media and marketing body formed by the 18 league
football clubs, and production company Endemol, the
new service has secured carriage deals with cable operators
Ziggo and UPC, telco Tele2 and DTT/IPTV operator KPN.
No agreement has so far been announced
with satellite service Canal Digitaal.
The financiers have agreed to pay
the Dutch clubs a guaranteed €60m.
Ziggo and UPC are both offering
Eredivisie Live for a subscription fee of €9.95
a month (first three months will cost €6 for UPC
subscribers).
The service, consisting of four
channels, will only be available to digital subscribers.
UPC will offer matches on a pay-per-view basis to non-subscribers,
with matches between big clubs like Ajax and FC Feyenoord
costing €7 and other matches €5.
KPN said it would offer two channels
on its Digitenne digital terrestrial platform and on
IPTV service KPN TV and one channel on mobile TV.
Subscription tariffs will range
from €10 to €15 per month.
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